Privacy Policy
Last updated: 6 June 2026
1. Who We Are
BenchMarc AI operates the website and platform at benchmarkai.com. We are a UK-based company registered under NABLED Consultancy Limited (registration number 17018745) providing AI-powered business service partner benchmarking services for professional services businesses.
For any privacy-related queries, contact us at: info@nabledconsultancy.com
2. What Data We Collect
A. Users who register (clients and business service partners)
- Full name, business name, email address
- Professional details (sector, services, location, rates, credentials)
- Account activity (benchmark reports generated, searches performed)
- Billing information (processed securely by Stripe, we do not store card details)
B. Visitors who use the platform without registering
- Benchmark search inputs (service category, location, budget — not linked to your identity)
- Basic usage data (pages visited, session duration) via anonymised analytics
C. Companies data enrichment
- Company registration details (sourced from Companies House public API)
- Business information used to auto-fill business service partner and client profiles
D. Companies we contact for outreach
- Business name, business email address, sector
- Source of contact (e.g. SRA register, ICAEW directory, company website, Companies House)
- Outreach history (date contacted, opt-out status)
3. How We Use Your Data
| Purpose | Lawful Basis |
|---|---|
| Providing the benchmarking platform and generating reports | Contract performance |
| Sending account and report notifications | Contract performance |
| Improving our AI models and platform features | Legitimate interests |
| Contacting UK businesses to invite them to list on BenchMarc AI | Legitimate interests (B2B — corporate subscribers only) |
| Processing payments | Contract performance |
| Complying with legal obligations | Legal obligation |
| Sending marketing emails to registered users | Consent (withdrawable at any time) |
4. Who We Share Your Data With
We do not sell your data. We share it only with:
- OpenAI — to generate benchmark reports (anonymised request data only)
- Stripe — to process payments
- Base44 — our platform infrastructure provider
- Email service providers — to send transactional and marketing emails
- Legal and regulatory authorities if required by law
5. Business Service Partner Profile Data
If you register as a business service partner, your profile information is public on the BenchMarc AI directory by default. This includes your name, business name, sector, location, services, and BenchMarkScore™.
You can make your profile private at any time from your account settings.
6. B2B Outreach — How We Found You
If you received an email from us inviting you to list on BenchMarc AI, we collected your business contact details from a publicly available source such as:
- A professional body directory (e.g. SRA, ICAEW, CIPD, PRCA, REC)
- Your company website
- Companies House public register
We process this data under UK GDPR Legitimate Interests, we believe our invitation is relevant to your business and offers genuine value at no cost. You can opt out of all future communications at any time, see Section 9 below.
7. Data Retention
| Data Type | Retention Period |
|---|---|
| Active account data | For the duration of your account |
| Benchmark reports | 2 years from creation |
| Deleted account data | Deleted within 30 days of account closure |
| Outreach contact data (non-registered) | 12 months, or immediately on opt-out request |
| Payment records | 7 years (legal requirement) |
8. Your Rights Under UK GDPR
You have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Erase your data ("right to be forgotten")
- Object to processing based on legitimate interests
- Restrict how we process your data
- Data portability, receive your data in a machine-readable format
- Withdraw consent at any time (where consent is the basis)
To exercise any of these rights, email info@nabledconsultancy.com. We will respond within 30 days.
9. Opt-Out & Unsubscribe
To stop receiving marketing emails:
- Click the unsubscribe link at the bottom of any email, OR
- Reply to any of our emails with the word "unsubscribe", OR
- Email info@nabledconsultancy.com with subject line "Unsubscribe"
We will process your request within 10 days and you will not receive further marketing emails from us.
10. Cookies
We use essential cookies to operate the platform (login sessions, security). We use anonymised analytics cookies to understand how the platform is used. We do not use advertising or tracking cookies.
11. Data Security
We use industry-standard security measures including encrypted data transmission (HTTPS), secure cloud infrastructure, and access controls. We do not store payment card details.
12. Changes to This Policy
We may update this policy from time to time. We will notify registered users of significant changes by email. The "last updated" date at the top of this page will always reflect the current version.
13. Complaints
If you are unhappy with how we handle your data, you can lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Phone: 0303 123 1113
- Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
BenchMarc AI · benchmarkai.com · info@nabledconsultancy.com